The Whit Group - Web Design Jackson, MS

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Why are there so many Web Design and Search Engine Optimisation myths on the internet? The following article exposes some of the most common SEO myths effecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimisation (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true to begin with (disinformation). 

The large amount of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with the large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

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Myth Name: Build it and they will come

Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non realistic, over optimistic site owner or a lack of understanding of the web. Back in the old days of the internet you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of web sites around at the time, meaning top positions were that much easier to secure. 

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Nowadays a site must be advertised just like any business. A good analogy is your site is shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers by where you are and what you do.