Mabus Birch Agency

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Give us a call today to find out why. We can help you re-energize your marketing strategy, using proven methods that can help you see a higher return on your advertising investment. With personalized direct marketing services from Mabus, you’ll connect with your prospective clients on a whole new level.

A 14.48% response from a direct mail piece is unheard of. Unless youre Northeast Mississippi Community College, that is. Utilizing personalized direct mail services from Mabus, NEMCC was able to see a 2700% increase in effectiveness over national averages. Unheard of, right? Not anymore. Call today and see what Mabus can do for you. Were [...]

Two years ago, Dr. Neal Martin, a general dentist in Saltillo hired us to boost his business. Mabus Agency recreated the image of the practice, and implemented a strategically focused marketing campaign. The results? Nothing short of astonishing. One year into the campaign, he had a record-breaking year — the practice income had doubled! Since [...]

Published again. It feels good to be recognized. Who doesnt enjoy that?
A few months ago, I was interviewed by deliver magazine, a publication for marketers, as the cover says. The interview appears in the October issue of deliver, which just arrived at our offices.
In an article about e-merging media, Lekan Oguntoyinbo discusses ways that mail is converging with digital. Many marketers are now using digital elements in their mail outs, such as mailers with jump drives built in, QR (quick response) codes and Intelligent Mail barcodes to enhance their consumers experience with direct mail. This is where I come in (on page 23).
Clients of Mississippi marketing firm Mabus Agency are seeing a 40- to 60-percent increase in response when they use an Intelligent Mail barcode, says agency president Josh Mabus. To show off its power, he often sends an e-mail that encourages recipients to check their mailboxes just as the mail piece arrives.
Any time you can touch a person with more than one medium, the results are normally multiplicative, Mabus says. Plus theres another level of personalization. A direct mail piece hitting the mailbox at the same time the e-mail is coming to you takes an aggressive bit of coordination. To the end user, that looks like rocket science.
Last year, for example, Mabus Agency began working with Northeast Mississippi Community College (NEMCC) to merge digital technology into mail pieces for its enrollment campaign. The Booneville, Miss., school amassed a substantial database with information on numerous prospects and then sent more than 1,300 personalized postcards with digital codes that took students to personalized websites.
At the site, recipients were encouraged to fill out surveys and provide more information to school marketers. Of the approximately 17 percent of the students who visited these sites, nearly all filled out survey questions. NEMCC received the responses in real time, triggering alerts to the cell phones of nearby recruiters. In the fall, the college reported a 12-percent bump in enrollment.
Mabus says digitally enhanced mail pieces make good sense when going after high-tech targets. But he reminds marketers to be sure to drive home a relevant message with their electronic bells and whistles: At its simplest, the question is, does it have value to the reader?
There you have it. What seems like rocket science is merely marketing at its best. And thats what we do here at the Mabus Agency. Keeping up with the times, targeting your audience properly, and engaging them in a way that benefits them.

Hi. We're Mabus, and we'd like to help you change the way you approach marketing.
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The Mabus Agency
We're smart, effective, brilliantly talented and have enjoyed tremendous success since our formation a year ago. Our main purpose is to offer high quality marketing materials rooted in sound strategy. We deliver these services for a more reasonable fee than our regional competitors. It is our hope that all local businesses, small and large, can afford and implement high quality marketing services.